Multi-brand social media management becomes risky when the interface makes every account look interchangeable. Utin separates companies from workspaces so teams can keep membership, access, social profiles, advertising accounts, activity and analytics in the correct context.
Companies and workspaces have different roles
| Level | What belongs here |
|---|---|
| Company | Owner, invited members and each member’s functional access |
| Workspace | Connected social profiles and advertising accounts, posts, media, conversations, automations and analytics |
A company can contain multiple workspaces. A team can, for example, keep one client in one company and use separate workspaces for distinct brands, markets or operating account sets. The purpose is not extra hierarchy. It is to reduce the chance of publishing, responding or changing a campaign in the wrong account.
Give members only the access they need
Owners and administrators can invite members, remove members and control functional access. Utin separates access into five areas:
- Administration: members, settings, content, engagement, automations, ads and analytics.
- Content: posts, media, publishing and YouTube playlists.
- Engagement: messages, comments and reviews.
- Automations: configuration, execution and contact enrollment.
- Ads & Analytics: campaigns, spend, reporting and analytics.
A member can receive one or more of these permissions. The owner’s full access cannot be removed. Permissions apply to the company and its workspaces, so create separate companies when people should not share the same client or brand access.
Choose the correct boundary
| Situation | Recommended setup |
|---|---|
| Agency with five clients and different account teams | One company per client, with relevant members and workspaces |
| One client with several independent brands | One company with separate workspaces if member access is shared |
| One brand with several supported channels | One workspace with those channels |
| Franchise locations with different ownership or team access | Separate companies where membership and operation differ |
Build a safe switching routine
- Select the company that owns the client relationship and access.
- Select the workspace with the correct social and advertising accounts.
- Confirm that your functional permission includes the task.
- Complete publishing, engagement, automation or campaign work in that context.
- Review performance before switching workspace or company.
For agency implementation, read social media management for agencies and managing multiple client accounts .
Connect organic and paid work safely
The same boundary applies when moving between publishing , the social inbox and paid campaigns . This preserves the client or brand context throughout the operating cycle.
Get started
Set up companies and workspaces and share how many clients, brands, workspaces and team roles you manage.
Review all product capabilities .