Using Utin
Practical walkthroughs for connecting accounts, publishing posts, following up conversations and managing your team and ads.
Getting started
Get started with Utin
Set up your workspace, connect a channel and take your first post from draft to publication.
Read guideUnderstand your dashboard
Use the dashboard to spot upcoming posts, conversations and results that need attention.
Read guideCreate and switch companies and workspaces
Keep each brand in the right workspace while managing team access at company level.
Read guideRename or remove a workspace or company
Rename companies and workspaces, or delete them when you no longer need them.
Read guideConnections
Connect Facebook
Connect Facebook to the correct Utin workspace and confirm the selected account.
Read guideConnect Instagram
Connect Instagram to the correct Utin workspace and confirm the selected account.
Read guideConnect Threads
Connect Threads to the correct Utin workspace and confirm the selected account.
Read guideConnect TikTok
Connect TikTok to the correct Utin workspace and confirm the selected account.
Read guideConnect YouTube
Connect YouTube to the correct Utin workspace and confirm the selected account.
Read guideReconnect or disconnect an account
Restore access to an account or disconnect it from Utin without deleting its content on the platform.
Read guideCreating posts
Create and publish a post
Write your post, choose the accounts to publish from and publish it in Utin.
Read guidePublish to multiple accounts
Publish the same post to several accounts and check the result for each one.
Read guidePublish Facebook posts
Prepare and publish Facebook posts using the platform settings in Utin.
Read guidePublish Instagram carousels and Reels
Prepare and publish Instagram carousels and Reels using the platform settings in Utin.
Read guidePublish a Threads post
Prepare and publish a Threads post using the platform settings in Utin.
Read guidePublish to TikTok
Prepare and publish to TikTok using the platform settings in Utin.
Read guidePublish to YouTube
Prepare and publish to YouTube using the platform settings in Utin.
Read guideAdd a first comment to a post
Write a comment to add when your post is published, where First comment is available.
Read guideDrafts and scheduling
Save and edit drafts
Keep unfinished posts in Utin and return to them before publishing.
Read guideQueue a post for a specific time
Choose an exact date, time and timezone for your next post.
Read guideUse the Queue Calendar
Browse the publishing schedule by date and channel and open the posts that need attention.
Read guideEdit, reschedule or cancel a scheduled post
Change the content or scheduled time, or cancel publication before the post is sent.
Read guideInvestigate failed or uncertain publishing
Find out what happened on each account before trying to publish again.
Read guideFind and reuse published posts
Turn useful published content into a new draft for review.
Read guideDelete published posts
Delete published posts from connected accounts on platforms that support deletion through Utin.
Read guideAutomations
Create a comment-to-DM automation
Send a private message when someone comments with a chosen keyword on selected posts.
Read guideMonitor and pause comment-to-DM
Review selected posts and results, and stop an automation when an offer ends.
Read guideCreate and send a broadcast
Write one message, choose its recipients and review the broadcast before sending.
Read guideBuild and activate a follow-up sequence
Automatically send a series of follow-up messages when a contact receives a specific tag.
Read guideUnderstand automation delivery and failures
See which messages were sent or delivered, and find out why others have stopped.
Read guideCommunity
Read and reply to direct messages
Follow up Facebook and Instagram conversations from the shared Inbox.
Read guideOrganize Inbox conversations
Use read status, spam handling and filters to keep the Inbox manageable.
Read guideTag contacts for broadcasts and sequences
Group contacts with shared tags and use those tags as automation audiences or triggers.
Read guideReply to and moderate comments
Read and reply to comments, and manage them with the moderation tools available for each platform.
Read guideRead Facebook reviews and follow up
Read recent Facebook reviews in Utin and identify feedback that needs a response on Facebook.
Read guideAnalytics
Read post analytics
See how your posts perform and tell the difference between missing data and zero results.
Read guideCompare periods and content formats
Compare results over time and see which types of posts perform best.
Read guideUnderstand missing and delayed metrics
Understand why some figures are missing or delayed and what you can compare across platforms.
Read guideAdvertising setup
Connect Meta Ads
Connect Meta Ads and confirm the advertising accounts available to your company.
Read guideConnect Google Ads
Connect Google Ads and confirm the advertising accounts available to your company.
Read guideConfigure brand safety and approved websites
Choose which identities and websites your Meta and Google ads may use.
Read guideSelect the advertising account and identity
Choose which brand appears on your ads and which ad account pays for them.
Read guideManaging ads
Launch a Meta campaign
Work through goal, audience, budget and creative before confirming a Meta campaign.
Read guideChange campaign status and budgets
Pause or resume campaigns and change the daily budget at campaign or ad-set level.
Read guideRemove a campaign
Check what will be deleted before removing a campaign from the ad account.
Read guideRead advertising reports
See how your campaigns are performing and compare the right dates, currencies and results.
Read guideReview launch history and troubleshoot failures
Check whether a campaign was created and find out what to do if its launch failed.
Read guideTeam and account
Invite and remove team members
Give colleagues access to the correct company and remove access when it is no longer needed.
Read guideManage company permissions
Give each colleague the access needed for their work across the company.
Read guideManage your profile and password
Review your sign-in details and change your password from your profile.
Read guideDisconnect an AI application
Revoke a connected assistant’s MCP access from your profile.
Read guideDelete your Utin account
Review the consequences before permanently deleting your personal account.
Read guideSend feedback and use keyboard shortcuts
Send a helpful problem report and find the keyboard shortcuts available in the app.
Read guideAI and API
Connect an AI assistant through MCP
Let an assistant use Utin through an authorized remote MCP connection.
Read guideCreate and revoke API keys
Give each integration its own personal access token and revoke it when access should end.
Read guideConnect an integration using the API
Use the OpenAPI documentation to connect your integration to the right company, workspace and account.
Read guide