Managing multiple brands requires clear account boundaries. A tidy calendar cannot prevent an error if a post, reply or budget change goes to the wrong account. Choose software around both company structure and the tasks each person performs.
This is Utin’s comparison of selected operating models, using official documentation. We have not benchmarked competing products’ security or error rates.
Map the accounts before shortlisting
The following fictional agency setup is a worksheet to adapt, rather than a recommendation to give everyone equal access.
| Client or company | Brand | Accounts | Operator | Review and ads |
|---|---|---|---|---|
| Company A | Store | Instagram, Facebook, Meta ad account | Content team A | External client review; ads operator A |
| Company A | Courses | YouTube, Instagram | Content team A | Course owner reviews |
| Company B | Local service | Facebook, Google ad account | Content team B | Specialist reviews; ads operator B |
Record account type, owner and required action. “Google Ads” is too broad if a client needs Search and a candidate only supports Performance Max.
Compare operating structures
| Candidate | Documented structure | What to establish |
|---|---|---|
| Utin | Companies with multiple workspaces and company permissions by area | Permissions apply at company level; do not assume independent workspace roles |
| Metricool | Brands with profile capacity and plan-dependent team/client management | Brand count, multiple profiles from one network, roles and approvals |
| Buffer | Channels with separate Publish and Community access levels | The permissions each colleague needs on each channel |
| Agorapulse | Publishing collaboration and shared calendars | Client review access and required plan features |
Sources: Metricool’s Brand and plan model, Buffer access levels and Agorapulse shared calendars.
Understand Utin’s boundaries
In Utin, the team chooses a company and then a workspace containing connected accounts. Member permissions cover administration, content, engagement, automations, and ads/analytics at company level. Do not treat workspaces as independently documented member-access boundaries. Test the proposed arrangement with an invited colleague before moving client content.
Publishing covers Facebook, Instagram, Threads, TikTok and YouTube. There is no native client approval workflow. Advertising covers Meta and standard, non-retail Google Performance Max. The capability matrix explains further limits.
Test the risky transitions
- Switch between two companies. Check that the content destination and ad account remain clear.
- Reuse an idea. Replace the brand name, destination URL, mentions and media. Do not carry another client’s details into the new draft.
- Invite a colleague with limited responsibilities. Check actual visibility and actions. An administrator account is not a sufficient test.
- Prepare two separate reports. Check periods and ensure accounts from the other brand are absent.
- Remove test access. Confirm that handover and account ownership are documented.
Run the same tasks in each candidate. A demonstration with one brand rarely exposes the problems encountered with ten.
Calculate capacity with the next client included
Three brands with five profiles each require 15 profiles. A fourth adds five, taking the total to 20. Ask for a configuration showing the software cost, user limits and add-ons at both stages. A package with “more accounts” does not necessarily provide more brands or external client users.
If client contracts drive your requirements, continue to the agency tool comparison. Utin versus Metricool examines network and advertising coverage.
Create a Utin account to set up companies and workspaces when the documented boundaries fit your organization.
Product scope and linked sources reviewed 25 October 2026.