For teams and AI agents

Social media and ads on one platform

Publish, reply, run ads and see results in one workspace. Stop hopping between five tabs to do one job.

We help you connect your accounts and get set up.

See the workspace
A unified workspace for social media operations
Publishing Conversations Analytics API & AI agents
Channels
  • Facebook
  • Instagram
  • Threads
  • TikTok
  • YouTube
  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Facebook
  • Instagram
  • Threads
  • TikTok
  • YouTube
  • Meta Ads
  • Google Ads
  • TikTok Ads

One workspace

Your social media control center

Companies, workspaces and access

Conversations

A team coordinating social media work

Multi-channel publishing

Paid campaigns

One place to work

Let your team and AI agents work together in Utin

Your team works in Utin while AI agents use the API to publish posts, send replies, create reports and manage ad campaigns with the accounts you have connected.

Explore the agent guides

Your team in Utin

Your team can publish, handle conversations, manage campaigns and make decisions in one connected workspace.

AI agents via the API

Agents can publish, retrieve results and work with supported ad campaigns through the API.

  • Publish posts
  • Read results and reports
  • Work with Meta, Google and TikTok ads

You stay in control

You decide what the agent will publish, send or change. Review the task before the agent carries it out.

Product tour

See Utin in action

Choose a product tour step
Step 1/5

Give each brand its own workspace

Select the company for team access, then the workspace that holds the right channels, campaigns and results.

  • Switch companies and workspaces without mixing accounts or data
  • Grant members access to content, engagement, automations, or ads and analytics
Utin
Current companyNorthstar Group
+ Add company
Northstar8 channels
Field & Form5 channels
New workspace
Step 2/5

Plan once, publish across channels

See upcoming content in one calendar and prepare posts for each channel.

  • Coordinate Facebook, Instagram, Threads, TikTok and YouTube
  • Keep the publishing rhythm visible to the team
Utin
Content calendarThis week
+ New post
MonTueWedThu
Step 3/5

Handle comments and messages

Bring comments, messages and Facebook reviews into the workspace for that brand.

  • Retain the brand and channel context for every response
  • Move from publishing to engagement without changing tools
Utin
Unified inboxConversations
12 open

@mariaCan you share the launch date?

Anders N.This looks useful for our team.

Customer reviewGreat support and easy onboarding.

Step 4/5

Run ads next to your posts

Review and manage Meta, Google and TikTok campaigns from the same company view.

  • See provider, status and daily budget at a glance
  • Connect campaign decisions to the wider social plan
Utin
Paid campaignsActive campaigns
+ New campaign

Summer launchMeta · Running

€120/day

Lead generationGoogle · Running

€80/day

Product videoTikTok · Paused

€45/day
Step 5/5

Review results in one view

Bring channel and campaign performance back into the workspace where the team does the work.

  • Compare post and campaign results without rebuilding reports
  • Decide what to repeat, change or stop
Utin
AnalyticsCompany performance
Last 30 days
Total reach248k+18%
Engagement8.4%+2.1%
Ad spend€4.2k−6%
Start now

Posts and ads

Posts and ads in one view

Built for teams that want the whole picture: what you published, what people said, and what the ads did.

Publishing

Prepare and publish content across the major channels your audience uses.

Community management

Work through comments, messages and reviews without losing which brand they belong to.

Automations

On Facebook and Instagram, turn a comment into a private message, or send a broadcast or a follow-up sequence.

Ad operations

Create and manage campaigns on Meta, Google and TikTok.

Analytics

See how posts and campaigns performed for the company you are working in.

API & AI agents

Let AI agents publish, read results and manage ads in the same workspace as your team.

How it works

One workflow across your channels

1

Set up access and workspaces

2

Connect the channels

3

Run the work

4

Review performance

A team planning social publishing work
A team reviewing social media performance

Utin

Built for teams that run social media

Start now

Social media teams

01

Agencies and partners

02

Direct onboarding

03