For teams and AI agents

Social media and ads on one platform

Publish, reply, run ads and see results in one workspace. Stop hopping between five tabs to do one job.

We help you connect your accounts and get set up.

See the workspace

Publishing Conversations Analytics API & AI agents

Channels

Facebook
Instagram
Threads
TikTok
YouTube
Meta Ads
Google Ads

Plan, choose and get started

What does your team need to solve first?

Build a content plan

Use a worked weekly example and a calendar with clear ownership.

Read the guide

Choose a publishing tool

Compare channels, formats and review needs before migrating accounts.

Read the guide

Compare with Metricool

Understand differences in networks, approvals and supported ad workflows.

Read the guide

Utin supports five publishing networks. Ad operations cover Meta and standard, non-retail Google Performance Max. Check exact support and limitations

One workspace

Your social media control center

Keep each brand's accounts, conversations and campaigns together, and pick up the work without starting over.

Companies, workspaces and access

Set permissions on the company, then keep each brand's accounts, conversations and campaigns in its own workspace.

Conversations

Handle comments, Facebook and Instagram messages, and Facebook reviews.

Multi-channel publishing

Publish across Facebook, Instagram, Threads, TikTok and YouTube.

Paid campaigns

Manage Meta and Google campaigns next to the posts you publish.

How it works

One workflow across your channels

Set it up once. Keep each brand's people, accounts and activity in the right company and workspace.

Set up access and workspaces

Invite the team, choose what each person can do, and give each brand a workspace.

Connect the channels

Connect the social and ads accounts you actually use.

Run the work

Publish, respond, automate and manage campaigns without changing tools for every task.

Review performance

Use the results to decide what to repeat, change or stop.

One place to work

Let your team and AI agents work together in Utin

Your team works in Utin while AI agents use the API to publish posts, send replies, create reports and manage ad campaigns with the accounts you have connected.

Explore the agent guides

Your team in Utin

Your team can publish, handle conversations, manage campaigns and make decisions in one connected workspace.

AI agents via the API

Agents can publish, retrieve results and work with supported ad campaigns through the API.

Publish posts
Read results and reports
Work with Meta and Google ads

You stay in control

You decide what the agent will publish, send or change. Review the task before the agent carries it out.

Product tour

See Utin in action

From setup to results: see how posts, conversations and ads stay in the same workspace.

01Workspace 02Publish 03Conversations 04Campaigns 05Results

Step 1/5

Give each brand its own workspace

Select the company for team access, then the workspace that holds the right channels, campaigns and results.

Switch companies and workspaces without mixing accounts or data
Grant members access to content, engagement, automations, or ads and analytics

Utin

Current companyNorthstar Group

+ Add company

Northstar8 channels

Field & Form5 channels

New workspace

Step 2/5

Plan once, publish across channels

See upcoming content in one calendar and prepare posts for each channel.

Coordinate Facebook, Instagram, Threads, TikTok and YouTube
Keep the publishing rhythm visible to the team

Utin

Content calendarThis week

+ New post

MonTueWedThu

Step 3/5

Handle comments and messages

Bring comments, messages and Facebook reviews into the workspace for that brand.

Retain the brand and channel context for every response
Move from publishing to engagement without changing tools

Utin

Unified inboxConversations

12 open

@mariaCan you share the launch date?

Anders N.This looks useful for our team.

Customer reviewGreat support and easy onboarding.

Step 4/5

Run ads next to your posts

Review and manage Meta and Google campaigns from the same company view.

See provider, status and daily budget at a glance
Connect campaign decisions to the wider social plan

Utin

Paid campaignsActive campaigns

+ New campaign

Summer launchMeta · Running

€120/day

Lead generationGoogle · Running

€80/day

Step 5/5

Review results in one view

Bring channel and campaign performance back into the workspace where the team does the work.

Compare post and campaign results without rebuilding reports
Decide what to repeat, change or stop

Utin

AnalyticsCompany performance

Last 30 days

Total reach248k+18%

Engagement8.4%+2.1%

Ad spend€4.2k−6%

Create account

Posts and ads

Posts and ads in one view

Built for teams that want the whole picture: what you published, what people said, and what the ads did.

Posts and ads in one workspace Social media with ads

Publishing

Prepare and publish content across the major channels your audience uses.

Community management

Work through comments, messages and reviews without losing which brand they belong to.

Automations

On Facebook and Instagram, turn a comment into a private message, or send a broadcast or a follow-up sequence.

Ad operations

Create and manage campaigns on Meta and Google.

Analytics

See how posts and campaigns performed for the company you are working in.

API & AI agents

Let AI agents publish, read results and manage ads in the same workspace as your team.

From the team behind Utin

The team behind Utin also builds ReAI

ReAI is a Norwegian all-in-one system for accounting and business operations, built with the same ambition to bring more of the work into one place.

Read the story in Shifter

Utin

Built for teams that run social media

Publishing, conversations, campaigns and results in one workspace.

A social media operator getting started with Utin

Social media teams

Coordinate publishing, engagement, reporting and paid work from the same place.

Agencies and partners

Keep each client in their own company and workspace, without splitting posts and ads into different tools.

Direct onboarding

Get personal help connecting your company, channels and ad accounts.